Cents-off Coupons : A Marketing Dilemma for the Food Industry

Author(s)

Kraehmer, Diane Corritone

Title

Cents-off Coupons : A Marketing Dilemma for the Food Industry

Date

1987

Publisher

New York Institute of Technology

Subject

Coupons (Retail trade)

Language

English

Format

PDF

Type

Text

Files

Kraehmer_Diane_Corritone.pdf

Citation

Kraehmer, Diane Corritone, Cents-off Coupons : A Marketing Dilemma for the Food Industry. New York Tech Institutional Repository, accessed May 17, 2024, https://repository.nyitlibrary.org/items/show/1920

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