A study of consumer awareness and cost effectiveness of direct to consumer advertising of prescription medicines
Title
A study of consumer awareness and cost effectiveness of direct to consumer advertising of prescription medicines
Date
1990
Publisher
New York Institute of Technology
Subject
Advertising--Medicine.
Direct marketing.
Direct marketing.
Language
English
Format
PDF
Type
Text
Files
Citation
Shah, Reepal, A study of consumer awareness and cost effectiveness of direct to consumer advertising of prescription medicines . New York Tech Institutional Repository, accessed May 17, 2024, https://repository.nyitlibrary.org/items/show/2070
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