Should Coca-Cola Market Its Beverage Using a Standard Campaign in All Its Markets?
Title
Should Coca-Cola Market Its Beverage Using a Standard Campaign in All Its Markets?
Date
1995
Publisher
New York Institute of Technology
Subject
Coca-Cola USA--Marketing
Language
English
Format
PDF
Type
Thesis (M.S.)--New York Institute of Technology
School
School of Management
Major
Department of Business Management
Files
Citation
Xu, Yaping, Should Coca-Cola Market Its Beverage Using a Standard Campaign in All Its Markets?. New York Tech Institutional Repository, accessed May 17, 2024, https://repository.nyitlibrary.org/items/show/2607
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