The redefinition of marketing strategy in the defense industry to maintain sales growth levels in markets characterized by declining demand

Author(s)

Schwarz, Lisa A.

Title

The redefinition of marketing strategy in the defense industry to maintain sales growth levels in markets characterized by declining demand

Date

1990

Publisher

New York Institute of Technology

Subject

Defense industries.
Marketing.

Language

English

Format

PDF

Type

Text

Files

Schwarz_Lisa_A_1990.pdf

Citation

Schwarz, Lisa A., The redefinition of marketing strategy in the defense industry to maintain sales growth levels in markets characterized by declining demand . New York Tech Institutional Repository, accessed September 28, 2024, https://repository.nyitlibrary.org/items/show/2066

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