A study of consumer awareness and cost effectiveness of direct to consumer advertising of prescription medicines
Title
A study of consumer awareness and cost effectiveness of direct to consumer advertising of prescription medicines
Date
1990
Publisher
New York Institute of Technology
Subject
Advertising--Medicine.
Direct marketing.
Direct marketing.
Language
English
Format
PDF
Type
Text
Files
Citation
Shah, Reepal, A study of consumer awareness and cost effectiveness of direct to consumer advertising of prescription medicines . New York Tech Institutional Repository, accessed October 10, 2026, https://repository.nyitlibrary.org/items/show/2070
Position: 2022 (35 views)