Should Anheuser-Busch Utilize Mass-Marketing Techniques for the Promotion of Budweiser in the International Market

Author(s)

Heinbach, Eric Scott

Title

Should Anheuser-Busch Utilize Mass-Marketing Techniques for the Promotion of Budweiser in the International Market

Date

1995

Publisher

New York Institute of Technology

Subject

Anheuser-Busch, inc.

Language

English

Format

PDF

Type

Thesis (M.S.)--New York Institute of Technology

School

School of Management

Files

Citation

Heinbach, Eric Scott, Should Anheuser-Busch Utilize Mass-Marketing Techniques for the Promotion of Budweiser in the International Market. New York Tech Institutional Repository, accessed October 11, 2026, https://repository.nyitlibrary.org/items/show/2544

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