Should Coca-Cola Market Its Beverage Using a Standard Campaign in All Its Markets?
Title
Should Coca-Cola Market Its Beverage Using a Standard Campaign in All Its Markets?
Date
1995
Publisher
New York Institute of Technology
Subject
Coca-Cola USA--Marketing
Language
English
Format
PDF
Type
Thesis (M.S.)--New York Institute of Technology
Identifier
https://repository.nyitlibrary.org/files/original/a591b7c44b002336ab30962ba7a02373.pdf
School
School of Management
Files
Citation
Xu, Yaping, Should Coca-Cola Market Its Beverage Using a Standard Campaign in All Its Markets?. New York Tech Institutional Repository, accessed October 10, 2026, https://repository.nyitlibrary.org/items/show/2607
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