Targeted Database Marketing’s Place in Packaged Goods Companies Promotional Mix
Title
Targeted Database Marketing’s Place in Packaged Goods Companies Promotional Mix
Date
1990
Publisher
Old Westbury, N.Y. : New York Institute of Technology, 1990.
Subject
Database marketing.
Package goods industry.
Package goods industry.
Language
English
Format
PDF
Type
Thesis (Master's)--New York Institute of Technology, 1990.
Identifier
https://repository.nyitlibrary.org/files/original/ab80db95964ecb1d0b12817f12002b76.pdf
School
School of Management
Department
Department of Business Administration
Files
Citation
Endler, George, Targeted Database Marketing’s Place in Packaged Goods Companies Promotional Mix. New York Tech Institutional Repository, accessed October 10, 2026, https://repository.nyitlibrary.org/items/show/56
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