Marketing Research Firms vs. Internal Marketing Departments : A Management Decision

Author(s)

O'Connor, Christopher J.

Title

Marketing Research Firms vs. Internal Marketing Departments : A Management Decision

Date

1990

Publisher

Old Westbury, N.Y. : New York Institute of Technology, 1990.

Subject

Decision making.
Marketing research.

Language

English

Format

PDF

Type

Thesis (Master's)--New York Institute of Technology, 1990.

Identifier

https://repository.nyitlibrary.org/files/original/f0d12a59cf810708813099b54974c848.pdf

School

School of Management

Department

Department of Business Administration

Files

Citation

O'Connor, Christopher J., Marketing Research Firms vs. Internal Marketing Departments : A Management Decision. New York Tech Institutional Repository, accessed October 10, 2026, https://repository.nyitlibrary.org/items/show/58

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