Should a Company Use Category Killers as a Marketing Approach?

Author(s)

Bhagavathi, Gourinath

Title

Should a Company Use Category Killers as a Marketing Approach?

Date

1994

Publisher

New York Institute of Technology

Subject

Marketing.
Specialty stores.

Language

English

Format

PDF

Type

Text

Files

Citation

Bhagavathi, Gourinath, Should a Company Use Category Killers as a Marketing Approach? . New York Tech Institutional Repository, accessed October 11, 2026, https://repository.nyitlibrary.org/items/show/919

Position: 2262 (32 views)