Should a Company Use Category Killers as a Marketing Approach?

Author(s)

Bhagavathi, Gourinath

Title

Should a Company Use Category Killers as a Marketing Approach?

Date

1994

Publisher

New York Institute of Technology

Subject

Marketing.
Specialty stores.

Language

English

Format

PDF

Type

Text

Files

Bhagavathi_Gourinath_1994.pdf

Citation

Bhagavathi, Gourinath, Should a Company Use Category Killers as a Marketing Approach? . New York Tech Institutional Repository, accessed July 8, 2024, https://repository.nyitlibrary.org/items/show/919

Position: 1885 (4 views)